Vignobles & découvertes
A national label to promote wine-growing regions!
Obtaining a label
Vignobles & Découvertes, a national label for quality wine tourism services.
Created on the initiative of the Ministries of Agriculture and Tourism in 2009, its aim is to raise the profile of wine-growing regions. It makes it easier for customers to plan weekends and short breaks in the vineyards.
The label is awarded by Atout France, France’s tourism development agency.
Locally, tourism institutions and interprofessions are responsible for coordinating, promoting and marketing labelled services. In Champagne, these are :
- Agence de Développement Touristique de la Marne,
- the Comité Départemental du Tourisme de l’Aube,
- Maison Départementale du Tourisme de Haute-Marne,
- Agence de Développement et de Réservation Touristique de l’Aisne,
- Comité Régional du Tourisme de Champagne-Ardenne,
- Comité Champagne (CIVC),
- the Champagne-Ardenne Regional Chamber of Agriculture,
- Tourist Offices (Epernay, Grand Reims, Hautvillers, Lac du Der, Paysages de la Champagne, Sézanne)
These institutions can accompany you on your wine tourism journey with
- Tips for obtaining the label,
- Label application visits and administrative management with Atout France,
- Implementation of an action plan to promote the Vignobles & Découvertes network in Champagne: editorial publications in specialized newspapers and magazines, press relations, web campaigns, publication of dedicated promotional materials…
- Implementation of an action plan to market the Vignobles & Découvertes network in Champagne: promotion of Vignobles & Découvertes-approved services at workshops, trade shows and other events for professionals and the general public, relations with incoming agencies, etc.
- Implementation of an action plan to promote the Vignobles & Découvertes network in Champagne: meetings, newsletters, study trips, training courses, etc.
Services covered by the label
– Wineries, Houses and cooperatives,
– Accommodation: hotels, gîtes, bed and breakfasts, campsites and tourist residences,
– Restaurants, Leisure activities, Heritage sites (museums, monuments…)
– Events, Incoming agencies, Tourist offices.
Provided they are located in one of the label zones and meet national criteria.
Montagne de Reims, Vallée de la Marne, Vallée de la Marne Ouest, Coteaux Vitryats, Coteaux Sud d’Epernay – Côte des Blancs, Massif de Saint-Thierry Vallée de l’Ardre, Coteaux du Sézannais, Côte des Bar.
The benefits of the label
A customer promise
The only national wine tourism label, it guarantees customers a complete discovery of the vineyards and a high quality welcome from all professionals bearing the label.
Enhanced visibility
Certified service providers are widely promoted by the ADT and its partner organizations.
- paper and digital communication media,
- 100% Vignobles & Découvertes eductours.
- 100% Vignobles & Découvertes press receptions,
More than a label, a network
Meetings and exchanges between label holders are organized to foster a collective dynamic (customer referrals, partnerships, etc.).
- experience sharing,
- technical meeting,
- discovery tours…
YOUR CONTACT
> Are you a tourism professional interested in joining the Vignobles & Découvertes label in Champagne?
Contact Fanny Journet – f.journet@tourisme-en-champagne.com – 03 26 69 51 05
> If you’ve been awarded the V&D label, join the Facebook group and keep up to date with network news!
Documentary resources
