Audit your online presence
Whether you're an innkeeper, restaurateur, tourism service provider or institutional customer, the Agence de Développement Touristique de la Marne offers to audit your website and guide you in your web strategy.
AuditwebChampagne, the website audit and digital footprint service offered free of charge by the Agence de Développement Touristique de la Marne, enables you to identify the strengths and weaknesses of your website and social network profiles.
Based on an analysis tailored to your business (accommodation, catering, leisure…), this audit is based on 90 criteria divided into 5 evaluation areas, giving you a clear picture of your web practices and recommendations for improvement.
An analysis report with recommendations in PDF format is sent to you. Each professional also has access to the www.auditwebchampagne.com portal to consult his or her audit online.
AN AUDIT BASED ON 5 AXES
- Enhancing the offer
- Customer relations
- Ergonomics & graphics
- Natural referencing
- Social media & e-reputation
WHY REQUEST AN AUDIT?
Understanding digital challenges
Changing consumer habits and innovations in new technologies have changed the classic traveler cycle.
In fact, tourism is one of the sectors most strongly impacted by the evolution of digital uses. To remain competitive, players in the tourism industry must constantly adapt to meet a variety of challenges: image, marketing, customer loyalty, support…
An objective opinion
With the support of a specialized agency, ADT Marne provides an impartial opinion, to ensure that your site meets web users’ expectations as closely as possible.
Support from tourism experts
In addition to a technical audit of your site, we can also help you implement the recommendations. ADT Marne can offer you personalized support tailored to your business, with a team of experts who can provide you with their knowledge of tourism and the specific features of your destination.
Personalized, comprehensible recommendations
The analysis is written in such a way as to be easy to understand, and technical terms are clearly explained. Detailed educational resources are provided for the various areas covered in the audit.
The audit includes an analysis of your website, as well as your presence on social networks. Recommendations on how to manage your e-reputation and improve your reputation on the web will also be made.
The result?
- A PDF deliverable of personalized recommendations
- A global rating system and by analysis axis for easier reading
- A graphical representation of performance
YOUR CONTACT
Nathalie Gurheim – ADT Marne
Responsible for digital projects & the Marne Tourist Information System – Tel. 03 26 69 59 96 – n.gurheim@tourisme-en-champagne.com
Digital Territory Animators are also at your service in the Marne Tourist Offices, so don’t hesitate to contact them!