{"id":19365,"date":"2025-08-01T16:14:59","date_gmt":"2025-08-01T14:14:59","guid":{"rendered":"https:\/\/tourisme-en-champagne.com\/audita-tu-presencia-online\/"},"modified":"2025-11-28T16:27:25","modified_gmt":"2025-11-28T15:27:25","slug":"audita-tu-presencia-online","status":"publish","type":"page","link":"https:\/\/tourisme-en-champagne.com\/es\/espacio-y-socios\/audita-tu-presencia-online\/","title":{"rendered":"Audita tu presencia online"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull pattern-text has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdcf44e1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>AuditwebChampagne<\/strong>, el servicio de auditor\u00eda de sitios web y huella digital que ofrece gratuitamente la Agence de D\u00e9veloppement Touristique de la Marne, te permite identificar <strong>los puntos fuertes y d\u00e9biles de tu sitio web<\/strong> y de tus perfiles en las redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir de un an\u00e1lisis adaptado a tu negocio (alojamiento, restauraci\u00f3n, ocio, etc.), esta auditor\u00eda se basa en 90 criterios divididos en 5 \u00e1reas de evaluaci\u00f3n, que te ofrecen una <strong>imagen clara de tus pr\u00e1cticas web<\/strong> y <strong>recomendaciones <\/strong>de mejora.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Recibir\u00e1s un informe de an\u00e1lisis con recomendaciones en formato PDF. Cada profesional tambi\u00e9n tiene acceso al portal <a href=\"http:\/\/www.auditwebchampagne.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.auditwebchampagne.com<\/a> para consultar su auditor\u00eda en l\u00ednea. <\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section style=\"background-image:url(&apos;https:\/\/tourisme-en-champagne.com\/assets\/uploads\/2025\/08\/business-2082639.jpg&apos;);background-position:50% 50%;background-size:cover;background-attachment:scroll;\" class=\"wp-block-group alignfull pattern-text-50-right-background has-base-color has-text-color has-link-color wp-elements-1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdcf44e1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>UNA AUDITOR\u00cdA BASADA EN 5 EJES<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mejorar la oferta<\/li>\n\n\n\n<li>Relaciones con los clientes<\/li>\n\n\n\n<li>Ergonom\u00eda y gr\u00e1ficos<\/li>\n\n\n\n<li>Referenciaci\u00f3n natural<\/li>\n\n\n\n<li>Medios sociales y e-reputaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-grey-color has-base-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.auditwebchampagne.com\/audit\" target=\"_blank\" rel=\"noreferrer noopener\">Solicitar una auditor\u00eda<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group alignfull pattern-text has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdcf44e1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>\u00bfPOR QU\u00c9 SOLICITAR UNA AUDITOR\u00cdA?<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-grey-color has-alpha-channel-opacity has-grey-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Comprender los retos de la tecnolog\u00eda digital<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los cambios en los h\u00e1bitos de consumo y las innovaciones en las nuevas tecnolog\u00edas han modificado el ciclo cl\u00e1sico del viajero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El turismo es uno de los sectores m\u00e1s afectados por la evoluci\u00f3n de los usos digitales. Para seguir siendo competitivo, el sector tur\u00edstico debe adaptarse constantemente para hacer frente a toda una serie de retos: imagen, marketing, fidelizaci\u00f3n de clientes, asistencia, etc. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Una opini\u00f3n objetiva<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En colaboraci\u00f3n con una agencia especializada, la ADT Marne te ofrece asesoramiento imparcial para que tu sitio web responda a las expectativas de los internautas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Apoyo de expertos en turismo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de la auditor\u00eda t\u00e9cnica de tu centro y el posible apoyo en la aplicaci\u00f3n de las recomendaciones. La ADT Marne puede ofrecerte un acompa\u00f1amiento personalizado y adaptado a tu empresa, y su equipo de expertos pondr\u00e1 a tu disposici\u00f3n sus conocimientos sobre el turismo y las especificidades de tu destino. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recomendaciones personalizadas y comprensibles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El an\u00e1lisis est\u00e1 redactado de forma que resulte f\u00e1cil de entender, y los t\u00e9rminos t\u00e9cnicos se explican con claridad. Se proporcionan recursos did\u00e1cticos detallados que cubren las distintas \u00e1reas tratadas en la auditor\u00eda. <\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">La auditor\u00eda incluye un an\u00e1lisis de tu sitio web, as\u00ed como de tu presencia en las redes sociales. Tambi\u00e9n se har\u00e1n recomendaciones sobre c\u00f3mo gestionar tu e-reputaci\u00f3n y mejorar tu reputaci\u00f3n en la red. <\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group alignfull pattern-text has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdcf44e1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>\u00bfCu\u00e1l fue el resultado?<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-grey-color has-alpha-channel-opacity has-grey-background-color has-background\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un PDF con recomendaciones personalizadas<\/li>\n\n\n\n<li>Un sistema de clasificaci\u00f3n global y por \u00e1rea de an\u00e1lisis para facilitar la lectura<\/li>\n\n\n\n<li>Una representaci\u00f3n gr\u00e1fica del rendimiento<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group alignfull pattern-playlist-document has-middleground-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdcf44e1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>Caja de herramientas web<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-grey-color has-alpha-channel-opacity has-grey-background-color has-background\"\/>\n\n\n\t\t\t<div class=\"fsgb-block-playlist playlist-documentary is-style-documentary\"  >\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"card card--document\">\n\t\t<div class=\"card__thumbnail has-accent-1-background-color stack\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"290\" height=\"290\" src=\"https:\/\/tourisme-en-champagne.com\/assets\/uploads\/2025\/08\/comprendre-le-marketing-des-reseaux-sociaux-guide-1.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" title=\"\">\t\t<\/div>\n\n\t\t<div class=\"card__content\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"title wp-block-heading is-style-h3\">\n\t\t\t\t\tComprendre le Marketing des r\u00e9seaux sociaux\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t<div class=\"has-accent-1-color\">\n\t\t\t\t\t\t\t\t<time datetime=\"2025-08-01\">01\/08\/2025<\/time>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/audreytips.com\/marketing-reseaux-sociaux\/\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t<svg class=\"icon icon-show has-accent-3-color\" aria-hidden=\"true\">\n\t\t\t\t\t\t<use href=\"https:\/\/tourisme-en-champagne.com\/assets\/themes\/faire-savoir\/icons\/sprite.svg#show\"><\/use>\n\t\t\t\t\t<\/svg>\n\n\t\t\t\t\tEn linea\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/article>\n\t\t\t\t\t\t\t\t\t\n\t\t<\/div>\n\t\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-86e575ac wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/tourisme-en-champagne.com\/es\/area-de-documentos\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s recursos<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group alignfull pattern-text has-base-color has-brown-background-color has-text-color has-background has-link-color wp-elements-2 has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdcf44e1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-grey-color has-text-color has-link-color wp-elements-3\"><strong>TU CONTACTO<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-grey-color has-alpha-channel-opacity has-grey-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Nathalie Gurheim &#8211; ADT Marne<\/h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Responsable de los proyectos digitales y del Sistema de Informaci\u00f3n Tur\u00edstica de la Marne &#8211; Tel. 03 26 69 59 96 &#8211; n.gurheim@tourisme-en-champagne.com<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Los Coordinadores del Territorio Digital<\/strong> tambi\u00e9n est\u00e1n a tu servicio en <strong>las Oficinas de Turismo de Marne<\/strong>, \u00a1as\u00ed que no dudes en ponerte en contacto con ellos!<\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>AuditwebChampagne, el servicio de auditor\u00eda de sitios web y huella digital que ofrece gratuitamente la Agence de D\u00e9veloppement Touristique de la Marne, te permite identificar los puntos fuertes y d\u00e9biles de tu sitio web y de tus perfiles en las redes sociales. A partir de un an\u00e1lisis adaptado a tu negocio (alojamiento, restauraci\u00f3n, ocio, etc.), [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15938,"parent":20867,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/editorial-content.php","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-19365","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tourisme-en-champagne.com\/es\/wp-json\/wp\/v2\/pages\/19365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tourisme-en-champagne.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tourisme-en-champagne.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tourisme-en-champagne.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tourisme-en-champagne.com\/es\/wp-json\/wp\/v2\/comments?post=19365"}],"version-history":[{"count":2,"href":"https:\/\/tourisme-en-champagne.com\/es\/wp-json\/wp\/v2\/pages\/19365\/revisions"}],"predecessor-version":[{"id":21473,"href":"https:\/\/tourisme-en-champagne.com\/es\/wp-json\/wp\/v2\/pages\/19365\/revisions\/21473"}],"up":[{"embeddable":true,"href":"https:\/\/tourisme-en-champagne.com\/es\/wp-json\/wp\/v2\/pages\/20867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tourisme-en-champagne.com\/es\/wp-json\/wp\/v2\/media\/15938"}],"wp:attachment":[{"href":"https:\/\/tourisme-en-champagne.com\/es\/wp-json\/wp\/v2\/media?parent=19365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}