{"id":21161,"date":"2025-06-17T08:06:31","date_gmt":"2025-06-17T06:06:31","guid":{"rendered":"https:\/\/tourisme-en-champagne.com\/space-partners\/the-wine-tourism-lab\/"},"modified":"2025-11-28T16:03:05","modified_gmt":"2025-11-28T15:03:05","slug":"the-wine-tourism-lab","status":"publish","type":"page","link":"https:\/\/tourisme-en-champagne.com\/en\/space-partners\/the-wine-tourism-lab\/","title":{"rendered":"The Wine Tourism Lab"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull pattern-text-100 has-base-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-63fbf5b9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Unpublished in France<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-grey-color has-alpha-channel-opacity has-grey-background-color has-background\"\/>\n\n\n\n<p class=\"patterns-underline wp-block-paragraph\"><strong>The Oenotourisme Lab<\/strong> is a collective project designed to boost innovation in wine tourism by providing project leaders with a <strong>network of experts <\/strong>to help them succeed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A region focused on wine tourism<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Champagne is a wine-growing region with recognized expertise. The Oenotourism Lab therefore benefits from many advantages: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-grey-color has-text-color has-link-color wp-elements-f072e0242f511688edabecfe720f87f3\">\n<li>the Unesco listing of the Coteaux, Maisons et Caves de Champagne (Champagne hillsides, houses and cellars), which has raised the profile of our region and heightened awareness among professionals of the importance of wine tourism.<\/li>\n\n\n\n<li>the Contrat de Redynamisation des Sites de D\u00e9fense (Contract for the Revitalization of Defense Sites) in the Ch\u00e2lons conurbation, a vector for territorial growth to support innovative and promising opportunities<\/li>\n\n\n\n<li>Semcha, a start-up incubator, offers a specialized coaching program.<\/li>\n\n\n\n<li>the know-how of the various project partners and their ability to create a favorable environment (networking, living lab)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n\n<section style=\"background-image:url(&apos;https:\/\/tourisme-en-champagne.com\/assets\/uploads\/2025\/06\/bouchonsce-goulet-coll-adt-marne.jpg&apos;);background-position:50% 50%;background-size:cover;background-attachment:scroll;\" class=\"wp-block-group alignfull pattern-text-50-left-background has-base-color has-text-color has-link-color wp-elements-0a6e7664306ff537e472c4d6101b92f4 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fdcf44e1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>The Wine Tourism Lab, growing innovation<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">The Oenotourisme Lab is the first lab in France dedicated to wine tourism.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although based in Champagne, its vocation is to be a national platform for innovation in wine tourism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To achieve this, the lab relies on a network of experts to offer specific, personalized support to project leaders, with the possibility of incubation. Thanks to this forum for experimentation and the sharing of ideas, this new tool aims to federate an entire eco-system dedicated to the development of wine tourism. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-grey-color has-base-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.oenotourismelab.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group alignfull pattern-text-100 has-middleground-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-63fbf5b9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Wine tourism combines cultural and viticultural discovery<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a booming sector, with over 10 million wine tourists in France in 2016 and 5 billion euros in sales generated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Champagne, Bordeaux, Burgundy and Alsace are among the most popular wine regions for tourists.  <\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group alignfull pattern-text-50-media-50 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-63fbf5b9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"485\" height=\"245\" src=\"https:\/\/tourisme-en-champagne.com\/assets\/uploads\/2025\/06\/oeno15.jpg\" alt=\"\" class=\"wp-image-9016\" title=\"\" srcset=\"https:\/\/tourisme-en-champagne.com\/assets\/uploads\/2025\/06\/oeno15.jpg 485w, https:\/\/tourisme-en-champagne.com\/assets\/uploads\/2025\/06\/oeno15-400x202.jpg 400w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>A national approach to tourism innovation<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-grey-color has-alpha-channel-opacity has-grey-background-color has-background\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">This project was born of the synergy of several partners: the Agence de D\u00e9veloppement Touristique de la Marne (pilot), Ch\u00e2lons Agglo, the Office de tourisme de Ch\u00e2lons-en-Champagne and Semcha, with the support of the DIRECCTE Grand Est.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group alignfull pattern-text-100 has-base-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-63fbf5b9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The French government is supporting innovation as a vector for tourism development, with the creation of the nationwide &#8220;France Tourisme Lab&#8221;. This is a national network of tourism incubators and gas pedals. The Oenotourisme Lab is part of this national drive to promote innovation.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">For more information, visit &gt; <strong><a href=\"https:\/\/www.oenotourismelab.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.oenotourismelab.com<\/a><\/strong><\/h3>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Unpublished in France The Oenotourisme Lab is a collective project designed to boost innovation in wine tourism by providing project leaders with a network of experts to help them succeed. A region focused on wine tourism Champagne is a wine-growing region with recognized expertise. The Oenotourism Lab therefore benefits from many advantages: The Wine Tourism [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9023,"parent":20904,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/editorial-content.php","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-21161","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tourisme-en-champagne.com\/en\/wp-json\/wp\/v2\/pages\/21161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tourisme-en-champagne.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tourisme-en-champagne.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tourisme-en-champagne.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tourisme-en-champagne.com\/en\/wp-json\/wp\/v2\/comments?post=21161"}],"version-history":[{"count":1,"href":"https:\/\/tourisme-en-champagne.com\/en\/wp-json\/wp\/v2\/pages\/21161\/revisions"}],"predecessor-version":[{"id":21164,"href":"https:\/\/tourisme-en-champagne.com\/en\/wp-json\/wp\/v2\/pages\/21161\/revisions\/21164"}],"up":[{"embeddable":true,"href":"https:\/\/tourisme-en-champagne.com\/en\/wp-json\/wp\/v2\/pages\/20904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tourisme-en-champagne.com\/en\/wp-json\/wp\/v2\/media\/9023"}],"wp:attachment":[{"href":"https:\/\/tourisme-en-champagne.com\/en\/wp-json\/wp\/v2\/media?parent=21161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}